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First Future Credit Union Wins 2006 Award for Workplace Excellence

Employee Opinion Surveys Help Create Engaged, Satisfied Employees Who Love to Come to Work

SAN DIEGO, CA – February 15, 2007 – San Diego-based First Future Credit Union was recently awarded the “2006 Award for Workplace Excellence™” by Peter Barron Stark & Associates. Many awards that claim to measure workplace excellence are based on responses provided by an administrator in a written questionnaire. This award is considered especially prestigious as it is solely based on actual employee feedback.

Peter Stark, President of Peter Barron Stark & Associates shares the purpose of employee opinion surveys, “Through these surveys, employees believe their “voice” can be heard by management. And, once that “voice” is heard it can be acted upon to make positive workplace improvements.”

Award winners unanimously agree that a satisfied and engaged workforce leads to a more successful organization. Marla Shepard, CEO of First Future Credit Union, a two time award winner shared, “We know that our employees can only exceed our members’ expectations if they believe that we try to exceed theirs.”

Winners were selected based on criteria that included exceeding an 80% overall favorable response. The surveys measured employees’ responses in categories such as Communication, Leadership, Values, Work Environment, Motivation, Honesty, Integrity, Ethics, Commitment to Quality and Service, Benefits and Compensation. Organizations who win this award clearly understand the importance of a long term view. Award for Workplace Excellence winners are keenly aware that the greatest competitive weapon they have is their employees.

Peter Stark firmly believes that an Employee Opinion Survey “is the best gift an organization can give to its employees and customers.”


About First Future Credit Union

First Future Credit Union was formed as a result of the merger between San Diego-based Santel Federal Credit Union and Kearny Mesa Federal Credit Union. Continuing with the success of the charter which began in 1939, First Future Credit Union now serves over 60,000 members with assets totaling over $900 million. There are 17 branch offices serving Southern California, including San Diego, Carlsbad, Chula Vista, La Mesa, National City, Vista, El Cajon, Escondido, and Temecula. Membership is open to anyone who lives, works or worships in San Diego or Riverside County. For additional information on First Future Credit Union, visit the company’s Web site at www.firstfuture.org.